bella#fashion
Inspired by fashion, reinvented with fashion
Bella, is the Italian word for beautiful, because every woman wishes to be beautiful. Hashtag, because every woman is dynamic and connected. Fashion, the mood which has inspired the entire products range.
The idea was born by a desire of Beppe D’Elia:
"I want to bring the glamour of the runways into every woman’s life. Every bella#fashion woman should be trendy in a few moves, everyday and everywhere. I want to reinvent in a easy way, so the accessories can use can be used at home, at the gym, on travel or everywhere. They can use fashion to make the rules. This is how it works: fashion and street fashion influence each other. I want to contribute to this creative exchange by making available my experience as a hairstylist.".
Bella#fashion is born from a mix of creativity, Italian design, beauty attention to the women needs, and the know-how of a brand as Bieffe which has been leader on selling hair accessories from over 20 years. From this combo came up 4 collection of hair accessories and a range of hair straighteners high tech.
The accessories are a set of creativity and innovation: they are ergonomic, simple to use and ideal for any kind of customization. A product range composed by four collections inspired by the world of fashion:
- • Easy, affordable beauty on the foreground
- • Ispirazione, exclusive Italian design
- • Lumière, on travel or under the spotlights of the backstage
- • Limited Edition colors and styles inspired by the fashion weeks. Collections that follow the trend of every season.
Each collection symbolizes a mood and a precise choice of style: daily trend, special moments trend, party trend.
These are not only simple accessories, Beppe D’Elia reminds that an accessory can help make your style trendier, it is an important piece of your outfit that can make the difference. Like all the stylists say: the accessories define the outfit, not vice versa.
The experience of Beppe D’Elia helped to make all the accessories unique and new brushes with ergonomic handle shape which is professional and fashion at the same time, and fix perfectly for any kind of hair style.
For a perfect hair style every woman needs a beauty tool that can help and fits for all types of hair. The b#f straighteners aren’t the traditional irons but new brushes and combs that are the best friend that every woman wants. They are designed and made with the highest technologies and innovations that protect the hair.
Result: daily hair style, creative, easy to do, takes care of the hair and it’s trendy at the same time.
